Master Matchmakers® Pioneers An App: Prefer Lab® Verifies The Dates Before You Decide To Fulfill

The brief type: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s “Tough like.” Throughout six seasons, this mother-and-son duo presented their particular talent for encouraging, suggesting, and quite often giving a real possibility check to people looking for really love. If not in tv show company, the duo runs Master Matchmakers to assist singles find a relationship through matchmaking and time coaching. Master Matchmakers offers tailored guidance and vetted matches to singles all over the country. Nowadays, the team in addition has innovated a mobile application also known as appreciation Lab that authenticates the identity of a stranger prior to going on a date. In all aspects of matchmaking, the Ward household supports better truthfulness and depend on.


In 2003, Steve Ward believed he was on their solution to becoming an investment banker. He had been 22, simply out of school, and planning to begin his job, but very first the guy chose to assist their mother aside together matchmaking company.

JoAnn Ward had a skill for coping with men and women, although not with technology. She was still utilizing submitting cabinets, along with her child desired to upgrade this lady to an on-line database and site. The guy expected it to be an instant work. Next, whenever a prospective customer requested him for a male’s viewpoint, the guy carried out his first intake interview and begun to suggest suits.

The guy found using client and matched their abreast of an initial time. She and her day hit it well and were shortly interested to get hitched. Steve’s first introduction had been a rousing achievements, and merely such as that he was hooked.

Another generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides individuals toward fulfilling connections with sincerity and authenticity. He’s well-practiced at giving information to singles. Alongside his mommy, the guy co-authored a manuscript called “Crash program in Love.” Throughout his undertakings, the guy dreams to boost the online dating experience for singles.

Master Matchmakers conducts face-to-face interviews and criminal background checks to thoroughly learn customers before giving all of them out on a night out together. Qualified mentors and certified therapists behave as individual mentors and a dedicated team of regular matchmakers function side-by-side with one of these coaches assuring conscientious, hand-selected introductions in conjunction with customized guidance from decades of pro knowledge.

By using a generally seen Television program, “Hard prefer,” this tiny local matchmaker widened into an across the country boutique, helping singles in all 50 states.

“We’re accepting panel from around 20 to 40 new customers per month now,” Steve stated. “we have matured into a complete scale solution ready helping anybody who labors in love.”

These days, by utilizing technology to enhance the dating longevity of singles, Steve has pioneered a mobile application labeled as Love Lab, that will validate your picture, authenticate their own identity with an individual understanding test or mobile search, and operate a criminal record search at the same time.

“in a day and time of conference over cellular basic when it comes to online dating, we designed prefer Lab to offer depend on as a site to your entire relationship market,” Steve explained, “however for those seeking a high-touch, personal experience we’ll still supply our best-in-class, personal coaching and professional matchmaking solutions.”

Steve and JoAnn Honed Their Date Coaching Via “Tough Love”

Upon joining Master Matchmakers, Steve used their business instinct, personal instinct, and flair for advising it enjoy it should display what a matchmaker is and carry out. This means that, the guy and his awesome family eventually earned much promotion and interest, culminating in VH1’s fact television show “Tough Love,” which went for six seasons.

From 2009 to 2013, Steve along with his mom managed and developed this tv series about singles and couples looking in a variety of phases of dating and connection crises. They are clear-cut people that understand how to get outcomes.

“Thanks a lot much for leading myself across the ‘dating quest’ that generated Ryan. We’re thus delighted. He includes plenty to my entire life that i’d struggle to generate by yourself. We never ever thought in soulmates before, but kid am We a believer now!” — Maya, a Master Matchmakers client

After period one, Steve recognized the helpfulness of a love bootcamp, of reading from somebody who will say to you the truth about your self as well as your connections. He chose to add a romantic date mentoring solution to check and bolster their own matchmaking.

“We planned to supply alternative ways that we could add worth to your sex life,” he informed united states. “We started to establish a program that individuals felt was actually really unique and individualized, based on the approach we were noted for: tough really love.”

The interest in the tv tv show therefore the growth of the net at that time permitted Master Matchmakers to syndicate their particular solutions nationwide.

Date Coaching, coordinating, and Vetting For People in most 50 States

Master Matchmakers changed a great deal since 2003, when publishing and transmitting photographs via a personal computer ended up being monotonous and difficult. In the past, it had been a business requirement that matchmakers would not reveal their customers photos of their potential big date. Your client must trust their unique specialist examination of elegance and compatibility.

Now technological improvements enable Steve and his staff to dig further and offer so much more than simply a photo. Right down to the final information, these matchmakers would like to know everything to generate an informed match. An entire bio and background check is regular functioning procedure for this exclusive matchmaker.

Delivering customized service towards whole nation, the Ward household is able to help numerous qualified singles discover the individual of these fantasies.

An egalitarian matchmaker, Steve rejects the thought of an antiquated business design where men shell out excessive rates to generally meet women who spend nothing. Master Matchmakers addresses ladies fairly and pleasantly.

“we focus on a high-end girl,” Steve stated. “I appeal to women that are highly inspired, winning, appealing, knowledgeable, and seeking meet up with their particular equal or much better.”

Date Coaching

In their big date mentoring, Steve places an emphasis on acknowledging possibilities being available to performing on them. The guy promotes self-awareness, perhaps not self-consciousness. The guy talks about moving the paradigm and removing self-imposed barriers in order that the client is preparing to fulfill “the only.”

“My personal mentoring gives them the ability to maximize the opportunities which come their own method in order to observe those possibilities,” he demonstrated. “i am a numbers guy, so it is everything about frequency and readiness.”

He and his awesome staff of knowledgeable coaches meet face-to-face to recognize habits, break bad behaviors, while making a plan for how to acquire, kind, and sustain outstanding connection. It’s no wonder their site defines date mentors as “the sword and guard within love life.”

“usually we simply focus on assisting individuals develop their own minds,” Steve said, “to attempt to give consideration to precisely why it could operate– perhaps not the reason why it’s not going to operate.”


These matchmakers recommend individually. Work is organize introductions with compatible and vetted individuals. Clients agree upon a certain number of introductions beforehand, and matchmakers develop a tailored method supported by decades of experience from inside the dating game.

“We’re extremely tactical about it,” Steve stated, “so we provide feedback on the way. We supply the client sincere positive criticism which they would not get various other way.”

Master Matchmakers simply take their particular time interviewing and obtaining to learn their clients to make better suits. The purpose, Steve said matter-of-factly, is to get gone your client by combining all of them with a compatible match.

Often this means giving some information (or a highly worded fact check) to customers. The attitude regarding the single is as essential given that individuality of these go out.

Also important, Steve informed all of us, is the capability to connect realistic expectations. “I’ve learned over the years to walk an excellent line between offering some body desire and offering someone delusions.”

Background Checks

Before facing any customer, Master Matchmakers thoroughly investigates that individual’s background. This consists of from social media marketing pages to criminal record. The group has a wealth of information at their discretion to make certain that almost all their customers are on the up and up.

“undoubtedly and away, we do have the greatest level of immediate access to regulated information — a lot more than virtually any matchmaker in the nation,” Steve boasted. “we are fundamentally, regarding intents and reasons, private detectives.”

Master Matchmakers only represents individuals after vetting their particular background. Anybody who signals on agrees to this type of an arrangement. Fostering count on and honesty, these matchmakers make certain their clients are upstanding people worthy of becoming matched up. This unique function provides staff an aggressive side for singles selecting some extra safety and in-depth analysis.

“We have now included most innovation throughout the last four years,” Steve said. “enabling united states to accomplish our jobs more effectively and much more effortlessly than other matchmakers out there.”

Love Lab Uses background records searches keeping Daters Safe

Recently, Steve has taken on a committed endeavor, generating a matchmaking source for singles. He’s used the confirmation technology utilized by Master Matchmakers and condensed it on to a mobile app called Love Lab. Now anyone can go surfing to ensure the identification of a night out together before meeting physically.

This will be a significant item for singles exactly who placed by themselves at risk by happening a romantic date with someone they do not really know.

“We would like to come to be a directory site,” Steve described, “to make sure that internet dating pages and simply help individuals find out more value out of each one of these apps and services.”

Love Lab uses Master Matchmakers’ vetting processes to deliver the current dater some comfort. Before you go on a romantic date, consumers can login to discover when someone is whom they claim to-be (and whatever they claim to look like).  This free mobile software was launched in Sep 2013 features already been increasing their get to since that time.

“we are amid an advancement of one’s item,” Steve mentioned. “we wish to become an impartial verification service for the entire matchmaking business.”

The application lets people self-verify their own identification and look upon the identity of somebody more. Quickly it is possible to enter an unknown number, email, or login name of a Love Lab profile to see if some one you met using the internet was already confirmed. Everybody must validate their details. You can confirm the pictures, by way of example, if you take and publishing an instantaneous selfie to enjoy Lab this is certainly assessed and in comparison to your own profile pictures for likeness.

With a comprehensive and scrupulous verification procedure, these matchmaking innovators aspire to generate a product that reduces the dishonesty, fraud, and danger rampant in online dating.

“I am not very concerned with generating loads of cash straight away. I am actually establishing a service that folks will desire to use and recommend — and a site that resolves a rather severe problem.”

The Master Matchmakers group Has a Close-Knit, group Feel

Master Matchmakers is a family-run company. JoAnn Ward is the President, the woman child will be the CEO, along with her daughter could be the Executive Director of Client Relations. Lots of their matchmakers and day coaches currently making use of the business for a long time and are generally significantly committed to the success of every client.

“We operate Master Matchmakers like children. We now have an extremely boutique-style method,” Steve described, incorporating, “My personal mother has actually constantly asserted that the one thing that innovation can’t replace is quite private solution.”

JoAnn has actually a vibrant personality that establishes the tone for business overall. The Ward family members is focused on advising it want it is and assisting folks when it is direct.

“We take an equal share for the responsibility for the business,” Steve mentioned, “but she’s alot more taking part in producing the achievements within our customer’s physical lives.”

Lately, Steve has taken a lot more of one step right back from client strive to concentrate on the improvement the Master Matchmakers business and expansion of fancy Lab application. The guy lets their mom grab the reins from the customer side, although they don’t always agree concerning the right approach.

“we’ve disagreements with regards to our clients constantly in fact,” the guy stated good-naturedly. “When we disagree, though, it’s my job to allow her to win because we made a package in the past that she would have last proclaim during the matchmaking business and I also will have final proclaim throughout the activity undertakings.”

That contract has proven become useful to all included â€” this mother-son group scales both out over provide daters personalized assistance and technological convenience.

Triumph is actually calculated by How Delighted the customers Are

Over many years, Steve has seen many success tales of pleased lovers just who found, bonded, and discovered really love as a result of Master Matchmakers. Their particular client product reviews web page is full of reviews from pleased consumers.

“I want to believe that 99percent of those exactly who retained me personally would do it-all once again,” the guy said, “and that I’m proud of that.”

He told united states about a specific young woman who was simply wise and successful however in need of some guidance within her sex life. Steve got the lady on as a customer and started training their getting more open-minded. He paired this lady with a few single guys but hadn’t located a fantastic fit.

To increase insight into her character, Steve asked the girl in order to a personal reference page. The woman reaction shocked him. “She thought comfortable enough to visit an ex who had been already remarried,” he recalled. “She really opened to him and tell him that she’s dealing with this knowledge, doing a bit of soul-searching and reflecting on which she could do in another way in order to meet ‘the one.'”

Her ex ended up supplying her path back into really love. The guy recommended she satisfy a pal of his. The capture ended up being that the pal lived in Seattle while she lived-in ny. However, she’d already been coached becoming open-minded to possibilities, thus she approved have the possibility. After a few profitable times, she wound up moving to be closer to this guy, that is today her fiancé.

“She provided me with this gorgeous recommendation for meeting this person,” Steve stated. “the truth that i possibly could indirectly impact some one so as that, also without introducing her to ‘the one,’ she however credits myself — in my opinion, that will be something to end up being happy with.”

Master Matchmakers Blends private provider With Technology

Instead to become an investment banker, Steve Ward features utilized his skills as an entrepreneur, spokesperson, matchmaker, and day advisor to push Master Matchmakers in to the technical get older. Their particular recently developed application, fancy Lab, may be the next move in offering singles a secure online dating environment with full criminal record checks.

“We’re able to look into people’s background really thoroughly — alot more thoroughly than nearly any additional matchmaker nowadays,” Steve said. “i have in essence shrunk that technologies into prefer Lab, but Master Matchmakers nevertheless uses it for our clients’ functions besides.”

With initial advice, hand-picked suits, and proven times, Steve looks to corner the marketplace on dating from beginning to end.

“All of our focus is really to be able to give useful methods to prospects for the whole relationship environment,” the guy said. If the high praises of their previous clients are any indication, he is been enormously successful so far.